{"id":3941,"date":"2024-10-07T23:10:29","date_gmt":"2024-10-07T23:10:29","guid":{"rendered":"https:\/\/squadio.com\/knowledge-center\/?p=3941"},"modified":"2025-05-22T15:44:52","modified_gmt":"2025-05-22T12:44:52","slug":"how-morni-took-car-auctioning-online","status":"publish","type":"post","link":"https:\/\/squadio.com\/knowledge-center\/how-morni-took-car-auctioning-online\/","title":{"rendered":"How Morni Took Car Auctioning Online?"},"content":{"rendered":"

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Morni Auctions Case study<\/strong><\/span><\/h1>\n

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If you\u2019ve been living under a rock and don’t know what Morni is, it\u2019s time!\u00a0<\/span><\/p>\n

Morni is a leading company in transportation services and roadside assistance. They rely on the internet and location technology to connect customers to service providers through their phones for a smooth and safe road experience.<\/span><\/p>\n

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Essentially, Morni thought of everything, Here is a sneak peek of their Services. <\/span><\/p>\n

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How Morni Started?<\/b><\/span><\/h2>\n

In 2014, a team of Saudi youth deployed the first Mobile app of Morni with the help of the Badir technology incubation <\/span>program under the supervision (with the sponsorship) of King Abdulaziz City for Science and Technology.\u00a0<\/span><\/p>\n

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Now <\/span>Morni has two mega tech projects Morni Auctions and Morni Road Assistance.\u00a0<\/span><\/p>\n

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In this case study, we will focus on Morni Auctions.\u00a0<\/span><\/p>\n

The Idea and the Challenge:\u00a0<\/b><\/span><\/h3>\n

In 2019, after the success of Morni Road assistance, the Morni team came up with the idea for Morni Auctions, a tech solution for bidding on used and salvage vehicles in transparent auctions, using technology in selling operations through mobile devices.\u00a0<\/span><\/p>\n

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The idea was brilliant, but the implementation needed proper experience, that\u2019s when Morni contacted Squadio to help them find the right tech talents for this mega project to form what we call the Morni Squad.\u00a0<\/span><\/p>\n

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How did Morni become the Platform we know today?<\/b><\/span><\/h4>\n

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The Morni Squad started by forming the App’s logic that connects its three main users.<\/span><\/p>\n

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Bidder, Sellers, and a dashboard for the Morni Team.<\/span><\/p>\n

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Bidders:<\/b><\/span> Users who are willing to buy a vehicle.\u00a0<\/span><\/p>\n

Sellers:<\/b><\/span> Users who register their vehicles whether luxury, new, used, or damaged.<\/span><\/p>\n

Morni Team<\/b><\/span>:<\/span> The team that ensures everything goes smoothly.\u00a0<\/span><\/p>\n

The team created Morni which\u00a0<\/span><\/p>\n

The Sellers:<\/b>\u00a0<\/span><\/span><\/h5>\n

There are two types of sellers, Individuals and corporations.\u00a0<\/span><\/p>\n

Individuals can use the mobile app to do the following steps whereas cooperates can do the same steps on their Corporate seller dashboard on the Morni website.\u00a0\u00a0<\/span><\/p>\n

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